Case study

A quiet salon, built to show the work

Demo / concept — not a real business. This page records the brief, the audience and the goals of the Atelier Roshni sample site.

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Brief

Design a salon site that feels unhurried — cream, gold and space — and let someone request a visit on WhatsApp without a long form.

Audience

People looking for a cut, colour or facial on their phone, who want to feel looked after before they walk in.

Moodboard

• Cream
• Espresso
• Gold
• Bronze

Wireframe

Hero, the menu, the colour reveal, a three-step booking card, a labelled Maps mock-up, then visit details and a note.

Final

The homepage carries that path. Every page is marked as a demo, uses a fictional address, lists no phone number, and sends messages to Dhruvin.

Signature moment

A liquid before-and-after slider with illustrative AI portraits, clearly labelled, and a booking card that asks two questions before opening WhatsApp.

The homepage is written as if the studio were real. The before-and-after pair shows dull, flat hair becoming a glossy caramel colour on the same person and framing; on a wide screen that reveal sits beside the booking card so the page stays balanced.

Goals

Make colour work feel tactile; shorten the back-and-forth of booking; and show how a complete Google Business Profile would look — without creating a real one. These are design aims, not results from a real salon.